Before I get started, I have to explain what a (good) talent manager is because there are many misconceptions!
Remember, you are first and foremost running a business. Being a voice actor is no different than being the business owner of a brick and mortar store. Having that perspective is crucial to operating effectively. When I owned a retail store, I had a manager, assistant managers, bookkeepers, and various specialists relevant to my industry.
If your voice over business was a store, you’d be the owner. Your talent manager would be just like your store manager. This should be someone:
Who is knowledgeable about the industry.
Who you trust.
Who acts like your business partner.
Who is readily available.
Who is there to advise you, coach you, support you, and challenge you.
A talent manager is not a talent agent. A talent agent can get you auditions and negotiate on your behalf when it comes to booking gigs…. and they have the literal license to do that. That being said, a talent agent can also be a talent manager.
To Sum Up:
Talent Managers - Help you run your business so you can make more money. They do not need a license to do this.
Talent Agents - Get you auditions and negotiate as well take care of making sure you get paid. They need a license to do this.
Talent Agents Who Are Also Talent Managers - This is legit.
Talent Managers Who Are Getting You Auditions And Negotiating On Your Behalf - This is not legit.
The role and definition of talent manager has evolved in recent years. It used to be that a voice talent needed a manager to keep all of their engagements in order because they were that busy. Now, newer talents and even more experienced ones utilize a manager. I have a manager and I wouldn’t be nearly as successful without her. She keeps me accountable and she challenges me, which is invaluable.
As far as when you should get a manager, I suggest it’s when you’re ready to launch or have just launched your business. You should be putting at least 40 hours a week into your voice over business. If you aren’t prioritizing your business, your manager will not prioritize you.
Have you ever considered getting a manager? Why or why not? What’s your experience been? Log in as a member to leave a comment and connect with other students and talents!
Get In Touch Tawny@TawnyVoice.Com