Voice-Over Apocalypse

People have been nervous about the evolving state of voice-over for years. Technology has changed the game and things will never be as they were. Period.

That’s simply how business works. Those who won’t or can’t evolve with change are left behind. It’s actually one of the things I’ve always really enjoyed about being self-employed. Things are constantly changing and the amount of new opportunities that seem to be made available almost daily is exciting.

So is it the end of the world as we know it, voice actors?

I mean, yeah, kind of.

But (cue the Aladdin soundtrack) that means that there is a whole new world of opportunity.

Here are some things I’m noticing:

You Need To Do It All (Ok, Well, Maybe Not ALL… But You Need To Do A LOT) - One of the reasons I recently booked my dream gig was because I’ve made connections with people who I’ve contracted with to do video and audio editing, design, and targeted social media marketing. I have experience in copywriting, marketing, and management. I try to be a one-stop-shop for my clients because today, they expect it. The more I can provide, the more competitive an edge I have.

Be Open-Minded - Educational and interactive genres that include VR are booming. The demand for corporate podcasts is growing. And start-up companies need not only a voice actor but a voice actor that represents their brand. Now they’re looking for a personality. Embrace and adapt with the ever-expanding world of voice-over.

Business Owners Succeed - The working voice actors are the ones who operate a business. If you begin your voice acting career in the same manner as you would a retail store or restaurant, you’re far more likely to be successful. Create a business plan, create a schedule, and hold yourself accountable. This is often where a coach and mentor come in handy. Self-management is a difficult task for many and finding a way to be your own boss is essential to operating a profitable business.

Cutting Out The MiddleMan - Every voice actor today has some kind of recording space in their home, whether it’s an isolation booth, custom studio, or converted closet. We all have our own websites. We get most of our jobs from direct marketing or referrals. Why use P2P’s? That’s not to say I think P2P’s (or even talent agents) will become as obsolete as Blockbuster. But adjust your strategy to work with clients directly sooner rather than later.

While it might be the end of the old voice-over world, it doesn’t have to be the apocalypse. How have you adapted with the industry? Have you noticed any of these trends?

Let me know in the comments below!


Tawny Platis

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